The Hounds Coat
The Hound’s Coat is an e-commerce business created by Ally, a professional dog groomer passionate about providing quality products for her industry. She wanted to launch an online store that would not only meet the needs of groomers but alsostand out with a strong, professional brand identity
Services Provided:
Brand Creation
Graphic Design
Digital Assets
Email Marketing
Social Media Marketing & Management
The Challenge:
Ally needed a complete brand and digital presence from the groundup. This included creating a distinctive brand identity, setting up an e-commerce website and planning marketing campaigns to connectwith her target audience.
The Solution:
Phoenix Design partnered with Ally at the Hounds Coat to deliver a comprehensive range of services throughout her business launch and into the following 4 years as an ongoing client.
Phoenix Design developed a professional and distinctive brand identity that reflects Ally’s expertise and passion for the grooming industry. Right from the nameof the company itself through to logo design and visual styling.
Phoenix Design also created social media and email marketing campaigns, including targeted subscriber campaigns and seasonal promotions. All the graphic design assets, copywriting and imagery deliverables for these campaigns were created through Phoenix Design keeping the Brand voice and imagery cohesive throughout.
